Coors Cold Club arrives at Brett Maher Court  

Adelaide 36ers are excited to announce a three-year extension with Good Drinks Australia which will see one of Australia’s largest independent brewers continue as the club’s official beer partner until at least NBL27.

The extension will also introduce iconic American beer brand Coors to 36ers fans, which will assume both naming rights to the new Coors Cold Club after a success during NBL24 supported by Gage Roads Brew Co.

CEO Nic Barbato said the long-term commitment shown by Good Drinks Australia to the 36ers was testament to positive relationships built last season and further supports basketball’s rising popularity and the club’s rapid growth.

“We are delighted to continue the partnership with the team at Good Drinks Australia,” Barbato said.

“Their long-term support and passion for brand building will further enhance our gameday offering for fans on the Deck, which will take on another dynamic with the introduction of Coors.”

READ MORE

• New Bull Giddey ready for Olympic debut
• Vasiljevic, Humphries start pre-season early
• Import PG Davis signs on for NBL25 season
• NBL25 Schedule: Weekend delight for loyal fans
• Wells signs on for NBL25 as lead assistant coach

Good Drinks Australia, National Business Manager, Daniel Moraday was thrilled with the latest partnership renewal and can’t wait to see the newly named Coors Cold Club activated for the NBL25 season. 

“This is a slam dunk for all involved. Last year’s partnership was an amazing success, and we can’t wait to keep that going for the next three years,” Moraday said.

“For Coors to be the official beer partner of the Adelaide 36ers is truly special, and we’re excited to share our great brands and beers with the fans.

“Good Drinks is proud to offer such a strong and diverse portfolio, delivering more options and better results to sporting clubs, venue owners and drinkers across the country.

“Coors is a world class brand, and we’re excited to team up with Adelaide 36ers to grow its presence with basketball fans and South Australian locals.” 

Coors Cold Club guests will experience some of the best seats in the house along with a three-and-a-half-hour food and beverage package that features the world’s most refreshing beer, Coors Lager.

Adelaide 36ers members, supporters and fans will also get the opportunity to enjoy Coors Lager at selected Adelaide Entertainment Centre corporate boxes, The Orb, and all club functions.

The newly named Coors Cold Club will launch at the club’s first home game of the NBL25 season on Thursday, October 3 when the 36ers take on South East Melbourne Phoenix.