Adelaide 36ers Welcome Indofood as a New Major Partner

The Adelaide 36ers are thrilled to welcome Indonesian instant noodle company, PT Indofood CBP Sukses Makmur Tbk to the 36ers Family. 

Joining the Club as a Major Partner, Indofood Regional Australian Manager, Mr William Ho, said the company were thrilled and excited to be partnering with one of Australia’s most iconic basketball teams – the Adelaide 36ers.

“This is a huge coup for our business. The partnership will support our activities to expand our position within Australia and globally – we are a global brand”, Mr Ho said. 

This is the first time that the company has partnered with a professional basketball team and Mr Ho noted that the direction the Adelaide 36ers are headed was a major factor in their commitment to the Club.

Indofood will bring their Indomie brand to life during the NBL21 season with a significant presence in the Adelaide 36ers game day, with activations planned for the ‘Orb’ during the pre-game as well as in-game messaging. The Indomie brand will also be placed on the front of the Clubs' home and away playing shorts.  

“Having our brand feature on the official playing uniform for the home and away season is a huge honour, as we look to extend our branding presence in the market place. 

“During the season you will certainly notice the Indomie brand interacting with the 36ers Family and we are excited by what this partnership will deliver throughout the season and the future”, said Mr Ho.  

Adelaide 36ers CEO Ben Kavenagh is excited at the partnership and what it means to the Club.

“On behalf of the Adelaide 36ers, I would like to welcome Indofood to our Club. We cannot wait to work together and build a great relationship,” Mr Kavenagh said.

“To have a global brand such as Indofood recognise the Adelaide 36ers and the NBL as a partner to support their business objective is a tremendous reward for the effort and activities we have undertaken as a Club over the last two years and a great acknowledgment of where we are headed.”

Indomie is one of the largest instant noodle brands in the world and can be found in over 80 countries globally.

This quick and easy snack is made from carefully selected ingredients, the best quality flour and fresh spices from the natural resources of Indonesia, giving it a unique and delicious flavour.

For more information on partnership opportunities with the Adelaide 36ers please contact corporate@adelaide36ers.com.

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